Sponsorship Opportunities at The Baby Show for Trade 2012
Additional activity before, during or after the fair;
- Stand out against your competition
- Attract new customers
- Develop existing relationships
Floor Tiles from (includes printing and installation)
Guide visitors directly to your stand with personalised and
branded floor tiles strategically placed in the aisles to make a
journey to your product as easy as possible. This will give your
sales team on site more buyers to strike deals with.
1m x 1m Floor Tiles: One for £150 / Three for £400 /
Five for £550
Exhibitor Website Banner
Over half of those applying for tickets are expected to register online. Reach your core market directly and start the process of driving home the benefits of your latest range of products; boosting your orders on site and improving your ROI. Banners can be listed on every page of the site, or be targeted on a specific page.
You Are Here Boards
The 'You Are Here Boards' detail the location of all exhibitors, refreshment points and facilities and are situated in prominent positions. You will benefit from your company name being highlighted as well as having your logo and stand number displayed on all boards. This will channel more customers to your stand and place more orders with your sales team.
Hanging Banners on Gallery
To dramatically boost the opportunities for key buyers from the industry to see your brand represented in the show. This high impact branding display in the most prominent of positions in the Olympia venue will lead more buyers to your stand for your sales team to take orders from as well as increasing your profile against your competitors.
Freedom of Show Leaflet Distribution
Lead more key buyers to your stand for your sales team to take orders from. Increase your profile through branded leaflets containing show offers and product information.
Poster Sites from (use of poster site throughout show)
Poster screens are located just outside the main entrance to Kensington Olympia. Each site can give information of your products to all that pass the venue not just visitors to the show. This will drive new customers to your stand at the show as well as placing your company at the forefront of your customers' minds when they are ready to buy.
Sponsorship of the Central Buyers Café
Located in the hub of the show, this will be seen by all visitors and exhibitors and can place the brand in the minds of all at the fair. Strengthen your profile with the industrys most senior buyers, establish new relationships and develop existing ones.
Sponsorship of The Exhibitor Café
This will be seen by all exhibitors and visitors and can place the brand in the minds of all at the fair. Strengthen profile with the industrys most powerful producers, establish new relationships and develop existing ones.
Sponsorship of Direct Mail marketing campaign
Includes company logo and key messages on the direct mail sent to buyer database promoting the show. Includes costs of producing collateral.
Sponsorship of our Email marketing campaign
Includes company logo and key messages on the e-shots sent to buyer database promoting the show. Option to have coverage on any number of e-shots and to strategically target only those who have registered.
Sponsorship of Registration Areas
Fully branded signage at the show entrance where delegates must resister upon arrival, ensuring your brand is the first to be seen by key buyers at the show, driving more buyer foot fall to your stand and attracting new customers.
Sponsorship of the Knowledge Theatre
Where free ideas and inspiration on how to improve your business are shared. Through this unique Knowledge Theatre you can align your company with these best practice ideas and inspirational retailing tips. Fully branded signage at these packed practical sessions will dramatically increase the opportunities to see your brand in the show.
Sponsorship of 'New Product Showcase area
A dedicated area of the show where exhibitors can display their latest product launches. This can be fully branded with company logo and promotional material on display. This aligns your brand with cutting edge innovation and helps you stand out from your rivals, whilst also driving extra traffic to your stand.
Sponsorship of 'Innovation Zone'
A dedicated area of the show where exhibitors can display their latest product launches. This can be fully branded with company logo and promotional material on display. This aligns your brand with cutting edge innovation and helps you stand out from your rivals, whilst also driving extra traffic to your stand.
Sponsorship of the Baby Boutique Pavilion
An inspirational Pavilion at the heart of The Baby Show for Trade. It is home to the latest and most sought after, design-led nursery products. Benefit from placing your brand right in front of the most aspirational of retailers including the likes of Harrods, Selfridges, John Lewis and the leading independent boutique stores.
Sponsorship of 'BPA Launchpad'
The Concept Award acknowledges unique designs still in their early visionary phase and the Innovation Award acknowledges unique products developed to a potential production stage.
Sponsorship of Show Bags
Upon entry to the fair all delegates can be given a branded Bag containing marketing material
Sponsorship of Stairs
Linking the two show levels, they can be fully branded providing high visibility throughout the fair
Party Night Drinks Reception
Why not start the party night off on the right footing by sponsoring the drinks at the popular night. Your company can use the opportunity to display any pop-ups or banners, handing out any marketing you wish, as well as getting a mention on the welcome board.




